eBooks
E-books are a very powerful tool for disseminating
information, on the Internet, as well as through conventional media. There are
many different things that one can do with an e-book.
Ebooks are completely interactive with the Internet and can
contain live links, graphics, forms, video and more. They can be password
protected and have built in search engines so your readers can find exactly
what they are looking for. Our ebooks are self contained will not require any
special utilities or plug ins, other than conventional browsers (like MS
Internet Explorer or Netcsape) and Adobe Reader, which can be readily
downloaded from the Internet.
Ebooks can be distributed in a number of ways: CD, floppy
disk, download, etc.
Just one quality ebook development and distribution strategy
can produce an ongoing promotional tool that will work 24 hours a day, 7 days a
week and multiply itself endlessly. These are some of the ways that an eBook can help you:
§
Sell Information or Entertainment: You can create an original product that costs nothing to produce or ship - and then
sell it for any price you set.
§
Generate leads for your business: Giving away free ebooks is a great way to generate leads for your business. You can give away a short ebook packed with important information and collect visitors email addresses when they download
the e-book. Also remember to provide contact information on every page of the e-book.
§
Create Traffic: E-Books can contain links to Internet sites including your own. If you give away free E-Books and give people permission to copy them, then they will spread. Every reader will know about your site, know that you are an expert on
the subject of your E-Book, and many will come to you to buy your other products or services.
§
Keep information Secure: If you publish your info-product as a Microsoft Office, Text or HTML files - then you are leaving yourself wide-open to having your information copied or printed. However, if you publish your work in E-Book form, you simply don't have to worry - you decide whether the information can be copied and/or printed.
§
Uniqueness: With eBooks, you have something that's unique rather than being one of a thousand or ten thousand similar sites. Use this to your advantage, and it'll be much easier to market to the public, and get press and media attention.
Here are some ideas that sell well:
§
A copy of your website to be viewed offline (perfect for giving away at trade shows or anywhere else);
§
A full catalog, by allowing your visitors a copy of your catalog that they can view right on their desk top - you can even provide an order form to accept orders right through your eBook!
§
Product specifications or user manuals;
§
How-to-do-it's: Write your "How To" book to distribute freely. Require a password for most of the chapters. Require your readers to purchase the password to obtain the full version;
§
Your unpublished novel;
§
Your family photo album. Create photo albums for your family and friends quickly and easily!
§
Create an informational eBook to freely distribute and promote your web site.
§
Write a tutorial in the area of your expertise. Offer it as a free gift to gain new subscribers to your publication (be sure to include promotional ads in the eBook) - or sell it!
§
Thank a client for a meeting or send your favorite someone a birthday wish. Use your own artwork or photos to create truly
personalized greetings!
Projects on the anvil
§
Production of a ‘cofee-table’ book accompanied by a CD-ROM focusing on the urban/rural divide.
§
Publication of a major socio-political novel entitled ‘Dev Kumar’ by Essem
§
Publication of a number of eBooks on the Internet and mixed media, including:
§
Bobby’r Bondhu, by Gita Bandopadhyay (translated into English by Sunita Biswas)
§
Amar Bangla, by Subhas Mukhopadhyay
§
The Tale of the Existential Relativist, by Essem
§
Jontuder Plaza, by Essem
§
Dev Kumar, by Essem
Sankalp Publications
